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. The Emperor of Wine : The Rise of Robert M. Parker, Jr. and the Reign of American Taste
Elin McCoy

0060093684
Retail Price: $14.95
WCT Price: $10.15
You Save: $4.80 (32%)


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Format: Paperback, 342pp.
ISBN: 9780060093693
Publisher: Ecco
Pub. Date: June 28, 2005
Item No: 9780060093693

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Description
From The Publisher:

The first book to chronicle the rise of Robert M. Parker, Jr., the world's most influential and controversial wine critic, who, over the last twenty-five years, has dominated the international wine world and embodied the triumph of American taste.

This is the story of how an American lawyer raised on Coca-Cola caused a revolution in the way wines around the globe are made, sold, and talked about.

To his legions of fans, Parker is a cross between Julia Child and Ralph Nader—part enthusiastic sensualist and part consumer crusader. To his many enemies, he is a self-appointed wine judge bent on reducing the meaning of wine to a two-digit number. The man who now rules the world of wine has been the focus of both adulation and death threats. He rose to his pinnacle of power by means of the traditional American virtues of hard work, determination, and integrity—coupled with an unshakeable ego and a maniacal obsession with a beverage that aspires to a seductive art form: fine wine.

Parker's influential bimonthly newsletter, The Wine Advocate, with more than 45,000 subscribers across the United States and in more than thirty-seven countries, exerts the single most significant influence on consumers' wine-buying habits and trends in America, Europe, and the Far East, and impacts the way wine is being made in every wine-producing country in the world, from France to Australia. Parker has been profiled in countless magazines and newspapers around the world and most of his dozen books have been best sellers in the United States and abroad. Yet, despite the world's attention and unending acclaim, Robert Parker stands at the center of a heated controversy. Is he a passionate lover of wine who, more than anyone else, is responsible for its vastly improved quality, or is he, as others claim, waging a war against centuries of tradition and in the process killing the soul of wine?

The Emperor of Wine tackles the myriad questions that swirl about Parker and reveals how he became both worshipped and despised, revered as an infallible palate by some and blamed by others for remaking the world's wine industry into a single global market, causing prices to skyrocket, and single-handedly reshaping the taste of wine to his own preference.

Elin McCoy met Robert Parker in 1981 when she was his first magazine editor, and she has followed his extraordinary rise ever since. In telling Parker's story, McCoy gives readers an unmatched, authoritative insider's view of the eccentric personalities, bitter feuds, controversies, passions, payoffs, and secrets of the wine world, explaining how wine reputations are made, how and why wine critics agree and disagree, and tracking the startling ways wines are judged, promoted, made, and sold today. This fascinating portrait of a modern-day cultural colossus shows how a world that once was the province of gentlemen's clubs and the pastime of stuffed shirts turned into a sensual hobby for the middle class, creating a luxury industry bent on making money on a worldwide scale -- and how one man has revolutionized the way the world thinks about wine.

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Reviews 
Anyone who's been swayed by the point system when buying wine—selecting a "93" over an "86," for example—can blame Robert Parker, founder of the newsletter the Wine Advocate and now considered by many to be the most influential wine critic ever. McCoy, a wine writer for Bloomberg and Food & Wine, points out that Parker can ruin a winery simply by stamping a sub-80 label on its product. In this amalgamation of biography and American wine mini-history, McCoy delves into how Parker became such a towering figure. Parker discovered fine wine on a European trip during college; his growing obsession with the grape prompted him to start the publication that would later change the way wine was rated, bought and consumed. Between snippets of Parker's life, McCoy tries to set the scene for his rise by explaining how wine consumption boomed in the U.S. in the 1970s. The background is useful, but it and other distracting forays into social history sometimes make the work feel disjointed. Another failing is McCoy's sometimes hagiographic depiction of Parker. But these quibbles knock this otherwise engrossing book down by only a few points on the taste scale.
Publishers Weekly, Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.


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About the Author 
Elin McCoy has chronicled the world of wine for thirty years. She is wine and spirits columnist for Bloomberg Markets, and a long-time contributing editor at Food & Wine. An award-winning journalist, her writings on wine, food, travel, and social issues have appeared in the New York Times, House & Garden, Parents, Organic Style, and many other publications. McCoy, who has also written four children's books, one parenting book, and a travel book, is the coauthor of Thinking About Wine, a frequent speaker at wine events, and an international wine judge.


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Table of Contents
Foreword


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